Your Killer Start-up Marketing Strategy
Marketing is no small task, whether you are a well-known business or an early-stage start-up. However, many start-ups see their marketing efforts impacted by limited resources – time, money and talent. These conditions mean start-up marketing presents a unique challenge. This is why a coherent marketing strategy is needed. It will put your start-up and its products on a path to success.
CLV-it’s important for your marketing strategy
There is a big difference between a customer who makes a one-off purchase versus a customer who makes repeated purchases over a period of months or even years. Therefore, understanding and calculating Customer Lifetime Value (CLV) is imperative for your marketing strategy.