Marketing Services

As a start-up you are dealing with limited budget and time, while trying to build a brand and grow your business. Where does marketing come in? And, what tactics should you use for maximum impact? At MCC we will guide, coach and advise you step-by-step; helping you put your start-up on a path to success.

‘Virtual’ CMO

 

Many early-stage start-ups may lack the funds to invest in hiring a full-time, seasoned Chief Marketing Officer (CMO). However, they still require the strategy and foundational understanding of marketing that such a professional can bring to their Company. MCC understands this dilemma and works with clients to provide a ‘Virtual’ CMO (vCMO), working with start-ups on a fractional basis. Marketing is the engine that drives growth. MCC knows its clients need strategic marketing expertise, hence the vCMO is designed to be part of your core Leadership Team.

While CMO responsibilities are wide-ranging, the specifics will be agreed on a client-by-client basis, depending on the CEO/Founder’s requirements, vision and business objectives.

Strategic Guidance

 

MCC can provide specially curated strategy frameworks, go-to-market strategies, and growth plans tailored to your business. We can also provide input, direction and counsel on an existing strategy. While strategies will always evolve, alignment between marketing and the business plan is key. We help our clients across all industries draft and finesse marketing plans covering all elements of the marketing mix.

Growth Hacking

 

All businesses can benefit from strategies focused solely on growth. Through the use of low cost strategies we can help you acquire and retain customers. MCC has strong expertise in growth hacking and growth marketing strategies - content marketing, product marketing and advertising. We will work with you to identify the relevant growth hacking tactics specific to your business and growth objectives.

Social Media Marketing

Social media marketing is a powerful tool that many brands use to increase awareness and drive sales. However, social media efforts must be aligned with your overall lead and demand generation strategy. You must therefore ensure you create campaigns for every stage of the buying process. MCC can help you achieve success with social media marketing by leading your customers through the marketing funnel.

Lead and Demand Generation

 

The demand generation engine is a crucial component of all marketing plans, and the main growth driver for start-ups. Getting this engine running smoothly sounds easy, but is more difficult in practice. Let us guide you through our core principles of demand generation to help increase sales and business growth. MCC can help you focus on marketing performance and effectiveness which ultimately helps create more business value.

Analyst and Media Relations

 

Negative reputational impact is a potential risk for all businesses, and with media and public relations being part of the marketing mix, it’s one area that cannot be neglected. MCC can help devise your analyst and media relations strategies; draft press releases, position statements, media briefs and pitch communications as well as Q&A documents. MCC also has a strong network of analyst and media relationships across North America and the UK.

Content Stategy

 

Content strategy and planning can be an area which is not given much consideration and its impact is sometimes underestimated. Delivering the right content, means effectively providing content which is appropriate, in the right format, delivered via the appropriate channels at the right time to the intended target audience. Getting content right is one of the most important elements for marketing teams working to seek differentiation in today’s highly competitive and creative markets. With so many channels and constantly replenishing feeds to watch out for, content strategy can make or break a brand.

Customer Journey and Persona Building

 

Understanding the customer journey and personas to some extent goes hand-in-hand with content strategy. The customer journey or customer pathway provides a guide to understand how you move through each phase from awareness, to intent, to engagement, to action to deal closure. Understanding this pathway and the personas or stakeholders involved along the journey means the appropriate content can be provided at a time when it resonates with the audience. This is tricky to get right, but yields great value if done correctly.

Marketing Effectiveness

 

How is the marketing function adding value? What is the ROI on the marketing dollars spent this year? These are familiar questions to many CEOs, Founders, CMOs and Marketing Directors. The ability to demonstrate marketing effectiveness has always been crucial, but never more so than during these times. As functional leaders and department heads, the effectiveness of marketing and its impact are clear, but usually other business stakeholders need to be educated in this area. The key is to ensure that marketing is not seen as a revenue drainer, but as a contributor to revenue generation, and therefore perceived value. MCC can work with you to help demonstrate this and advocate for marketing effectiveness and efficiency. We have helped start-ups at crucial growth stages and established businesses demonstrate marketing effectiveness helping them secure further investment into marketing activities.