Your Killer Start-up Marketing Strategy
Marketing is no small task, whether you are a well-known business or an early-stage start-up. However, many start-ups see their marketing efforts impacted by limited resources – time, money and talent. These conditions mean start-up marketing presents a unique challenge. This is why a coherent marketing strategy is needed. It will put your start-up and its products on a path to success.
2021 Considerations for CMOs
Many CMOs (Chief Marketing Officers) and Marketing Leaders, should expect and plan for more uncertainty and reduced budgets in 2021. They should continue to expect the unexpected. But how can you plan for such uncertainty?