Crisis Comms or Comms Crisis?
Never before have the communications and marketing teams been so accountable for striking the right tone of voice for the organization, to its customers and employees. In the case of COVID-19, communications teams have been plunged into crisis mode for an extensive period. So, what is the strategy for crisis communications? Here are three tips to consider.
2021 Considerations for CMOs
Many CMOs (Chief Marketing Officers) and Marketing Leaders, should expect and plan for more uncertainty and reduced budgets in 2021. They should continue to expect the unexpected. But how can you plan for such uncertainty?
CLV-it’s important for your marketing strategy
There is a big difference between a customer who makes a one-off purchase versus a customer who makes repeated purchases over a period of months or even years. Therefore, understanding and calculating Customer Lifetime Value (CLV) is imperative for your marketing strategy.