2021 Considerations for CMOs
Many CMOs (Chief Marketing Officers) and Marketing Leaders, should expect and plan for more uncertainty and reduced budgets in 2021. They should continue to expect the unexpected. But how can you plan for such uncertainty?
CLV-it’s important for your marketing strategy
There is a big difference between a customer who makes a one-off purchase versus a customer who makes repeated purchases over a period of months or even years. Therefore, understanding and calculating Customer Lifetime Value (CLV) is imperative for your marketing strategy.